Reality Laster
Born: Rockford, IL
Raised: Milwaukee, WI
Genres: Underground Rap, Hip Hop
Notable Collaborations: Ice-T, Too Short, David Banner, Outlawz, Dungeon Family, Fiend (No Limit), Mc Breed, Coo Coo Cal
Reality Laster is an underground rap pioneer, serial entrepreneur, and visionary whose journey from the streets of Milwaukee to becoming a mogul in multiple industries is nothing short of extraordinary. Born in Rockford, Illinois, and raised in Milwaukee, Reality's hustle began at an early age. After moving to Milwaukee at the age of 5, he quickly learned the ways of the streets, and by 16, he was making over $50,000 a month—a figure that would set the stage for his future success.
At 20, Reality launched his own record label and released his first project in 1991, marking the beginning of a long, impactful career in music. His breakthrough came in 1993, when he signed Ice Mone and released the debut EP Betta Think Twice. The project took over the streets of Milwaukee, with Reality serving as the executive producer, writer, and key creative force behind the music. His street credibility, sharp production skills, and undeniable business acumen quickly earned him a reputation as a force to be reckoned with.
Reality’s talent caught the attention of some of hip hop's biggest names. He went on to collaborate with rap legends like Ice-T, Too Short, David Banner, the Outlawz, Dungeon Family, Fiend (from No Limit), Mc Breed (from Flint, MI), and Coo Coo Cal, solidifying his status in the underground rap scene.
In 1993, Reality moved to Atlanta, a decision that would prove pivotal in his career. In 1999, he released his debut album Federal Indictment, which sold over 160,000 copies independently and earned critical acclaim for its gritty, no-holds-barred approach to storytelling. The album was a testament to his resilience and artistic vision, helping to elevate him to national prominence in the rap world.
After making his mark in Atlanta, Reality moved to Miami in the fall of 2001 and formed the hip hop collective FUPMOB. The group quickly secured a distribution deal with Universal Records, and in 2001, they released the hit single Banging Body. The song, accompanied by a $250,000 music video, became an anthem, earning heavy rotation on BET Uncut for an impressive nine months—a testament to its impact on the hip hop scene.
Reality’s entrepreneurial spirit soon pushed him beyond music. In 2015, he launched RLT Media Group, a tech company specializing in developing apps and games for both Apple and Android. To date, RLT Media Group has released over 60 apps, and the company is now valued at over $150 million, solidifying Reality as a major player in the tech world.
In 2017, Reality expanded into real estate with the creation of his *real estate development firm. Focusing on modern homes with flat roofs and large glass windows, he has acquired over 100 acres of property and is transforming the landscape of contemporary luxury living. His projects reflect his taste for cutting-edge design and sustainability.
As 2025 approaches, Reality Laster is gearing up to celebrate the 25th anniversary of his debut album Federal Indictment with a multifaceted commemorative campaign. This includes the release of his highly anticipated documentary, a mobile app video game, a new clothing line*, and a tell-all book. The 25th anniversary celebration will serve as a testament to his enduring legacy in both music and business.
From his early days hustling on the streets of Milwaukee to dominating the rap game and building multi-million-dollar ventures in tech and real estate, Reality Laster has proven that success is built on resilience, reinvention, and an unrelenting drive to break barriers. His journey is far from over, and as his story continues to unfold, Reality remains an inspiring figure for the next generation of artists and entrepreneurs.